“Polaris Talent has truly helped me grow my race team this year. From getting real clarity on operational processes, to creating document templates, to excellent people management and leadership advice, Marie Watkins has helped transform both our team structure and my abilities as a team leader. Marie always has wonderful insight into people management questions and has helped me create more productive team dynamics, guiding my leadership style and helping me to get better at those inevitable awkward conversations. I truly value both her work and her friendship in this phase of my business."
Erin Vogel
AE Victory Racing
Owner | Founder | Driver
We don’t do corporate HR.
Motorsports is about people as much as it is about performance.
The best teams aren’t just staffed well — they communicate well, trust each other, handle pressure with grace, and stay aligned even when things get messy.
At Polaris Talent, we help motorsports organizations do both:
Hire great people AND become the kind of team those great people want to stay with.
We’re the recruiting partner who understands the culture, the pace, and the personalities of racing — and the organizational development guide who helps your crew communicate better, stay grounded, and work together like a team that actually likes each other.
We do human-centered organizational design.
Who We Are
Polaris Talent is led by Marie Watkins, a lifelong athlete, former C-level talent leader, and motorsports team leadership coach with 30 years of experience building high-performing teams in complex, fast-paced environments.
Marie brings:
a warm, intuitive, relationship-centered approach
a deep understanding of communication under pressure
sharp insight into team dynamics and conflict
and years of experience blending recruiting with real organizational change
She’s helped global tech companies, small startups, and now motorsports teams build cultures where people thrive and leaders feel supported — not overwhelmed.
In motorsports, where so many teams are built from friendships, families, and long-standing relationships, Marie saw a need for a partner who could improve both the hiring process AND the way teams work together.
Polaris Talent was created to do exactly that.
Let Us Help With
Recruiting
We find the talent that fits your culture, strengthens your crew, and contributes from day one.
From technical roles to trackside support to team leadership, we recruit with care, human connection, and industry insight.
Organizational Development & Team Coaching
We help teams communicate better, define roles clearly, handle conflict gracefully, and build accountability without tension.
Our work includes:
Communication frameworks
Leadership coaching
RACI frameworks for motorsports teams
Conflict resolution tools
“Friends & family” dynamics support
Team structure & role clarity documentation
Workshop and team offsites facilitation
Culture and vision development
This is about building a team that feels good to be part of — not just one that looks good on paper.
What Makes Us Different
We see the whole picture.
Recruiting fixes the hole in the org chart.
Organizational development fixes the system.
You need both.
We understand motorsports at a human level.
This sport is intense, personal, emotional, and high-stakes.
Your people need clarity and calm — not corporate jargon.
We care about relationships.
Especially when your team includes friends, partners, or family.
We help you navigate the human side of racing with grace and structure.
We focus on trust and chemistry.
Because skills matter, but how people show up for each other matters more.
We build sustainable change.
Our frameworks, workshops, and coaching help teams communicate better long after the hire is made.
